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Shift of treatment from curative to being preventive

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  • Shift of treatment from curative to being preventive

    Yesterday i had read an article on Pharmabiz which said that the trend of treatment is changing now-a-days.The trend has a shift from curative to being preventive.That is why the nutraceuticals market is getting its hold and many brands have started launching its own nutraceutical product lines.

    Do you think it should have been started way before as we have always learned prevention is better than cure?
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