Chyawanprash, also spelled chyavanaprasha, chyavanaprash, chyavanaprasam and chyawanaprash, is a jam-like mixture of herbs, spices, and other ingredients, prepared as per the Ayurvedic traditions. It is widely consumed in India because of its health benefits. The market size of chyawanprash in 2010 was Indian Rs. 400 Crores or Rs 4 billion (about 80 million US dollars). Chyawanprash in India is marketed through the top film stars and sports persons like Amitabh Bacchan, Shahrukh Khan, Sourav Ganguly, M.S.Dhoni etc. With the growing interest of masses in Vedic Sanskriti, Yoga and Ayurveda, consumption of Chyawanprash is on increase in India and abroad. This is the oldest commercial brand continuously used any where in the world